Swan Hellenic brings something old, something new to U.S.: Travel Weekly
A rendering of Swan Hellenic's upcoming expedition ship, the Minerva. The relaunched U.K.-based Swan Hellenic cruise line is taking aim at the U.S., the world's largest cruise market, and enlisting some familiar industry names to hit its target. Tom Russell, former managing director of North America for Silversea and past COO of Global Voyages Group, is general manager for North America, while Mitchell Schlesinger, who held sales positions with Norwegian Cruise Line, Orient Line and Voyages to Antiquity, heads up its sales team. Russell described Swan as a "startup," although one with a sto...