Walmart returns to TikTok for beauty-focused shoppable livestream
Dive Brief: Walmart is planning its second shoppable livestream on social video app TikTok, this time to showcase beauty products. The retail chain's "Spring Shop-Along: Beauty Edition" will let viewers order products directly from Walmart's TikTok channel starting at 9 p.m. ET on March 11, per a company blog post. L'Oréal's Maybelline and NYX Cosmetics brands, Bliss, The Lip Bar, Kim Kimble and Marc Jacobs fragrances will be among those demonstrated by creators during the 60-minute interactive tutorial. Creators including Gabby Morrison, who has 3.5 million followers on TikTok, will demonst...