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Report: Streaming services push media spending surge - Content Marketing - Vimarsana News

Report: Streaming services push media spending surge - Content Marketing

Report: Streaming services push media spending surge Consumers may have cut back on eating out and even typical clothing/apparel purchases in 2020, but they didn't cut back on entertainment. That is a key takeaway from new PQ Media data, which shows a 6% increase in consumer media spending (global) for the year. Much of that spending increase was focused on audio/video streaming and gaming soft- and hardware. The global spend hit $2.01 trillion for 2020. Prior to 2020, consumer media spending was increasing at a rate of about 3% per year. For 2021, the experts believe growth will continue at ...

Study: 59% of US shoppers see Amazon Go as a threat to Walmart - Vimarsana News

Study: 59% of US shoppers see Amazon Go as a threat to Walmart

Dive Brief: Amazon Go stores are a fraction of the size of a Walmart Supercenter or Kroger, but 59% of U.S. shoppers see them as a "threat" to major grocers, according to new survey findings from research platform Piplsay. The nationwide survey, which was conducted between Feb. 19 to Feb. 21, garnered more than 30,000 responses. While only 28% of respondents said they had gone to an Amazon Go, most of them said their visit was a positive experience, with 54% saying it was "excellent" and 35% calling it "good." Based on consumer responses, Amazon Go-like cashierless convenience stores are like...

Fabletics releases fitness app - Vimarsana News

Fabletics releases fitness app

Dive Brief: Fabletics introduced its Fabletics Fit app, which has hundreds of on-demand workouts, meditations and other content, the company announced Thursday. Fabletics VIP members can access the app as part of the program, but nonmembers must pay $14.95 per month. The app offers apparel discounts in exchange for achieving fitness goals and also integrates playlists with Spotify. The activewear brand has also partnered with Hydrow, the company behind the at-home rowing machine, with live and on-demand workouts. Fabletics has opened 11 new brick-and-mortar stores and plans to open more this...

Klarna raises $1B in funding, hits $31B valuation - Vimarsana News

Klarna raises $1B in funding, hits $31B valuation

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Instacart Valuation Rises to $39 Billion in Latest Fundraising - Vimarsana News

Instacart Valuation Rises to $39 Billion in Latest Fundraising

The pandemic has supercharged Instacart’s growth as customers eager to avoid shopping in stores turn to the company’s grocery ordering service.