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“Touching Lives Through A Determined School Child,” a campaign conducted by Nigerian PR firm Modion Communications on behalf of Lumos Nigeria, was awarded the Platinum SABRE Award.
Advertisement The award is the world’s largest public relations awards programme, recognising superior achievement in branding, reputation and engagement in North America, Europe, the Middle East and Africa. The agency, in a statement, said it secured the top prize for its 2020 CSR campaign for Lumos Nigeria, tagged ‘Touching Lives Through A Determined School Child – Dele Fathia’. The PR firm said the CSR campaign has also been shortlisted for the Platinum SABRE Award for “Best in Show”, one that recognises the best African campaign of the year, adding that the winner will be anno...
Modion Communications, Nigeria’s fast-growing Public Relations and Marketing Communication solutions providing agency, is pleased to announce that its Corporate Social Responsibility (CSR) focused campaign for Lumos Nigeria has won the Sabre Awards Africa 2021, an internationally coveted prize in Public Relations. The agency has now won back-to-back Sabre Awards in two years, having secured double Sabre Diamonds on its debut participation in 2020 with its gripping teaser brand activation for Leadway Assurance #SeeFinish, and its #Gokada2.0, a strategic crisis management campaign for Gokada....
HomeLatest 2021 African SABRE Winners Announced, Virtual Ceremony On May 27 PRovoke Media 2021 African SABRE Winners Announced, Virtual Ceremony On May 27 Retail group Shoprite, and clients of global public relations giant FleishmanHillard and South African firm Clockwork will each receive four trophies. PRovoke Media 03 May 2021 // 8:41AM GMT DAR ES SALAAM — A healthy mix of multinational agencies, local firms and corporate PR departments will take home multiple SABRE trophies after the competition’s African event later this month. The event, which had been scheduled for Dar es Salaam,...