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You are returning to ‘advertising’ 10 years after exiting Dentsu. How are you approaching the new inning?
This time around, I go into advertising with no pressure and no expectations. In my first 25 years in the advertising business, my driving motivation always was, “You miss 100% of the shots you do not take”. Every pitch had to be won, and every ounce of energy had to be expended to ensure that I would come out on top. Every single time. This time around I have decided to be selective and to be less driven. The idea is to enjoy the journey as much as the destination. ....
The Asia Video Industry Association (AVIA) has appointed a new chief policy officer to be based in its Singapore office, a first for the role. Celeste Campbell-Pitt will join AVIA on 3 May, and work with the current chief policy officer John Medeiros, who will retire after the transition period. ..................... Read More.
In an unprecedented move, English news channel Times Now on Saturday announced that it will suspend its coverage of Assembly elections results for four States and one union territory on 2 May, citing the biggest health emergency that the country is facing..................... Read More.
Social media platform Facebook said it is partnering with the government to roll out a vaccine finder tool on its mobile app this week to help people identify nearby places to get inoculated. The announcement comes at a time when the country has begun the vaccination process for all citizens above 18 years..................... Read More. ....
Diwan Arun Nanda (left) and Sandeep Goyal; Nanda will continue as chairman Sandeep Goyal, chairman, Mogae Media, who was president at Rediffusion (Rediffusion Y&R) between 1997 and 2001, has acquired the agency which was launched in 1973 by Diwan Arun Nanda, Ajit Balakrishnan and Mohammed Khan.
Post the acquisition, which was completed last week, Goyal takes over as managing director at the agency. Nanda shall continue to mentor the agency and will stay on as chairman. Balakrishnan will now be focussing his attention on Rediff.com.
After leaving Rediffusion in 2001, Goyal was CEO at Zee Group, post which he entered a JV with Dentsu as group chairman in India. In 2011, he sold his stake in Dentsu, and launched Mogae Media a year later. ....
The deal also includes sibling agency Everest Brand Solutions. 03 May, 2021 - 08:50 AM IST | By indiantelevision.com Team New Delhi: Integrated marketing and communications agency Mogae Media is all set to acquire independent advertising agency Rediffusion. The deal also includes sibling agency Everest Brand Solutions. Rediffusion was launched by Diwan Arun Nanda, Ajit Balkrishnan, and Mohammed Khan in 1973. In 1994, agency holding network WPP had acquired Rediffusion and merged it with US agency Young & Rubicam (Y&R) to form Rediffusion Y&R. In 2018, Nanda and Balakrishnan gained 100 per cent control of the agency to become an independent entity once again. It is learnt that post the current acquisition, Mogae Media founder & chairman Sandeep Goyal will take over as the managing director of the agency. Goyal was president at Rediffusion (Rediffusion Y&R) between 1997 and 2001, after which he left the firm to become Zee Group’s chief e ....
You'll be hearing a lot about Rediffusion & Everest in the next few months:Sandeep Goyal adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.