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Sandeep Goyal acquires India's oldest ad agency Rediffusion


Sandeep Goyal acquires India’s oldest ad agency Rediffusion
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Goyal, who was president of Rediffusion from 1997 to 2001, has taken charge as managing director of the group with immediate effect. He told ET the company will expand into media buying, digital, social, performance and other businesses. It plans to recruit a media head and other key executives in the next one month.
“I have utmost respect for what Diwan Arun Nanda has created. He is a true legend of India’s advertising industry,” Goyal said.
Adman Sandeep Goyal’s Mogae Consultants has acquired Rediffusion, India’s oldest surviving advertising agency and one of the largest independent ones, from cofounders Diwan Arun Nanda and Ajit Balakrishnan in a deal pegged at about Rs 100 crore. ....

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