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Sandeep Goyal to take over as the managing director of Rediffusion


The reputed ad agency is all set to be acquired by Goyal-led Mogae Media.
03 May, 2021 - 11:28 AM IST     |     By indiantelevision.com Team    
New Delhi: Advertising agency Rediffusion founders Diwan Arun Nanda and Ajit Balakrishnan on Monday announced their decision to step back from the day-to-day management of the ad agency.
Mogae Media founder and chairman and industry veteran Sandeep Goyal, who served as president of Rediffusion  from 1997 to 2001, will take over as the managing director.
The 48-year-old agency has been acquired by Goyal led Integrated marketing and communications agency Mogae Media which was set up in 2012. The deal also includes sibling agency Everest Brand Solutions. ....

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Sandeep Goyal's Mogae Media acquires oldest ad agency Rediffusion


Curtains will come down on one of the country’s oldest advertising agencies, Rediffusion, following its acquisition by adman Sandeep Goyal’s Mogae Media.
Rediffusion partners Arun Nanda and Ajit Balakrishnan, who held 50 per cent each, have decided to step back from day-to-day operations of the agency, it is reliably learnt.
Nanda, who founded Rediffusion along with Balakrishnan and Mohammed Khan in 1973, will remain chairman of Rediffusion. Goyal will take over as MD.
The deal size could not be ascertained till the time of going to press. But Rediffusion will cease to exist as an independent brand. It will be part of the Mogae Media group, people in the know told Business Standard. ....

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Sandeep Goyal's Mogae Media set to acquire Rediffusion


Sandeep Goyal’s Mogae Media set to acquire Rediffusion
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Goyal was Rediffusion’s president from 1997 to 2001.
Sources have confirmed the development that Sandeep Goyal-owned Mogae Media, an integrated marketing and communications agency is set to acquire Rediffusion, a full-service independent advertising agency and its sibling agency Everest Brand Solutions.
Arun Nanda, Ajit Balkrishnan, and Mohammed Khan had launched Rediffusion in 1973. Khan moved on in 1983 to launch his own agency ‘Enterprise’.
In 1994, agency holding network WPP acquired Rediffusion and merged it with American advertising agency Young & Rubicam (Y&R) to form Rediffusion Y&R.
In 2018, Nanda and Balakrishnan brought back 40 per cent shares held in their agency by Y&R and dentsu to become an independent entity once again. ....

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