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Based on an idea by the Supreme Leader Khamenei, the song “Salâm farmândeh” (Salute commander) launched last Spring has been a smash hit in Iran. Immediately exported to Shi’ite populations across the world, it has given rise to any number of local versions. Their tonality reflects either support or reticence about Iran and its power. The emotion which the song elicits and a well-orchestrated promotional campaign on the social networks have fostered the success of this new propaganda tool, a (.) ....