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Inside Cult Napa Valley Winemaker Massican's Shocking Sale to Gallo – Robb Report

Dan Petroski built Napa Valley White Wine specialist Massican after a publishing career, now he's sold it to one of the world's largest wineries.

Italy , New-york , United-states , Friuli , Friuli-venezia-giulia , Brooklyn , Columbia-university , Napa-valley , California , New-york-university , Monte-massico , Campania

Great Escapes: Winemaker Dan Petroski's Pandemic Inspirations

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Between turning out Cabernet Sauvignon for historic Larkmead Vineyards and California riffs on crisp Italian-style whites at Massican Winery, his own label, Napa Valley winemaker
Dan Petroski
had his hands full. Still, in 2018, when Massican was celebrating its 10
th vintage and unveiling a rebrand, Petroski had an idea for another ambitious project: the launch of a lifestyle magazine.
“As a wine brand, I was always struggling with what kind of media presence I wanted,” says Petroski, 47. “Based on my time living in Italy, I could have put a bunch of great
Sophia Loren,
Amalfi coast, and
Fellini
movie images on Instagram, but I’m also upset when I see people just posting others’ photos. How do we create our own content?”

Larkmead , California , United-states , Italy , Japan , Monte-massico , Campania , Napa-valley , Italian , Japanese , Naoto-fukasawa , Sophia-loren