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Tourism Ireland tapping influencers to boost visitors with Ubisoft's Assassin's Creed game

MONTREAL --
Anyone who has played the Assassin’s Creed video game knows how the stunning landscapes and immersive graphics can make you feel like you’re taking a stroll through Renaissance Italy or Ancient Egypt.
Now, the game’s creator, Montreal-based Ubisoft, is taking its gaming to another level with a new partnership between Tourism Ireland and popular gaming influencers to promote travel in Europe.
Tourism Ireland pitched the idea to Ubisoft to promote real-life places like Dublin, Benbulben, the Hill of Tara, and Giant's Causeway, a UNESCO World Heritage Site, featured in Ubisoft’s Wrath of the Druids, the first expansion of the Assassin’s Creed Valhalla game. The expansion of the game was released in May.

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