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Tourism Ireland tapping influencers to boost visitors with Ubisoft's Assassin's Creed game

MONTREAL
Anyone who has played the Assassin’s Creed video game knows how the stunning landscapes and immersive graphics can make you feel like you’re taking a stroll through Renaissance Italy or Ancient Egypt.
Now, the game’s creator, Montreal-based Ubisoft, is taking its gaming to another level with a new partnership between Tourism Ireland and popular gaming influencers to promote travel in Europe.
Tourism Ireland pitched the idea to Ubisoft to promote real-life places like Dublin, Benbulben, the Hill of Tara, and Giant s Causeway, a UNESCO World Heritage Site, featured in Ubisoft’s Wrath of the Druids, the first expansion of the Assassin’s Creed Valhalla game. The expansion of the game was released in May. ....

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