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The health crisis we are experiencing has led tourism professionals to rethink their strategies, as demands and clienteles are changing. Indeed, with numerous travel restrictions and border closures, international tourists were much less present, or even totally absent at times, with domestic customers taking over. Locals are therefore becoming the new core target of the hospitality sector, which maintains its activity partly thanks to them. Stakeholders in the sector also see the local population as a source of wealth in terms of production, crafts and skilled labour. ....