Q&A: How did the pandemic impact the UK pie market?
By Amy North2021-03-03T13:11:00+00:00 Pies are a beloved British classic. So much so that there’s an entire week dedicated to the pastry-clad delights in the form of British Pie Week, which runs from 1-7 March. To celebrate, we caught up with some of the UK’s biggest pie players to find out how 2020 played out for them. In part one of two, they discuss bestsellers and NPD as well as the challenges and opportunities facing the pie market as a result of the pandemic. Here’s what they had to say: What is your bestselling pie? Helen Bowyer [HB], commercial director, Wrights Food Group:...
Source: bakeryinfo.co.uk