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YOU cannot change my mind on this: When someone says “Malaysia”, I will immediately think, “Truly Asia.” This is how effective Malaysia’s tourism campaign has been (to me, at least). The “Malaysia, Truly Asia” campaign was launched in 1999 and while a new logo and slogan will reportedly be revealed…
The President expresses confidence in the tourism secretary, saying 'she knows what to do, what she has done so far inspires confidence that she will fix the problem'
Senator Manuel “Lito” Lapid expressed his belief that whatever tourism campaign slogan is used by the Philippine government, it still delivers the same message and appeal.
Senator Lito Lapid on Thursday suggested using a mix of the former and the latest tourism slogans for the Department of Tourism’s (DOT) new campaign.
Stella Arnaldo SO what’s in a tourism slogan? Well, if you’re like New York, their long-running “I ❤ New York” campaign adopted in 1977 brought them almost 67 million visitors in 2019, prior to the pandemic, from 17 million in 1978, a year into that tourism campaign. To this day,…