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Bluey will feature on Tomy's new range of Toomies bath toys, launching with a Swimming Bluey in Q3 2023. BBC Studios has agreed a global partnership with Tomy International to grow its licensed toy category with the addition of the multi-award-winning children’s TV property Bluey. The animated
Surge Licensing has signed TOMY International as the global master toy partner for Diane Alber’s A Little SPOT book series.
SEGA & TOMY Partner For Sonic The Hedgehog Plushies Posted on SEGA announced this morning that they have formed a new partnership with TOMY to make a line of Sonic The Hedgehog plushies. To be specific, the Blue Blur and longtime mascot of the brand, along with some of his friends, will be made part of the company's highly collectible Club Mocchi Mocchi line. Which will turn them into super soft, super squeezable, and super huggable plush versions of the characters. If you're not familiar with this line, they particularly make a lot of characters from different video games in various sizes f...
SEGA Partners With TOMY for Squishable Sonic the Hedgehog Plushies ✖ SEGA and TOMY have today announced a new partnership for a collection of Sonic the Hedgehog plush toys. While the announcement specifically notes that the deal is for "the beloved characters from the Sonic the Hedgehog universe," it would appear that the Blue Blur himself is first up as a 10.5"x15" Sonic plush has been revealed for TOMY's Club Mocchi- Mocchi- line. It costs $38.99 and appears to be exclusive to Target according to the official listing. "Sonic is an all-time classic video game character that has evolved int...