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This story was originally published by Flatwater Free Press. Mort McBride was walking down Main Street when a man stopped him with a question. “Is
For the last 64 years, three generations of the McBride family have helped outfit customers in boots and hats at Ranch-Land Western Store in Ainsworth, Nebraska.
Three generations of the McBride family have helped outfit customers from near and far in boots and hats through Ranch-Land’s 64 years of business.
Three generations of the McBride family have helped outfit customers from near and far in boots and hats through Ranch-Land’s 64 years of business.
Ranch-Land has been selling hats and boots to the cowboys and wannabe cowboys around Ainsworth since 1959. The McBride family has survived through booms and busts, through a fire that nearly ended things and a global pandemic. Now they are adapting to the Internet Age -- and doing some things that Amazon never could.