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SOMERVILLE, Mass. — A few weeks ago, Edgar Dworsky got a promising tip by email. “Diluted cough syrup,” read the message, accompanied by a photo of two packages of syrup with a curious difference: The new one appeared to be half the strength of the old one.
Edgar Dworsky has become the go-to expert on “shrinkflation,” when products or packaging are manipulated so people get less for their money.
From the supermarket to the housing market, products are getting smaller but prices are not. Why is this happening? And can it be stopped before the toilet paper roll disappears right before our very… reaching hands? In this encore episode, we're talking all things shrinkflation.
Companies desperate to avoid raising prices are now making their products smaller, and showing no signs of slowing down.
Companies desperate to avoid raising prices are now making their products smaller, and showing no signs of slowing down.