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The Secrets of a Viral TikTok Dance Challenge

The Creator: Haley Sharpe (@yodelinghaley) The Backstory: Sharpe, an 18-year-old from Huntsville, Ala., had already been posting comedic, dance-centric TikTok videos for months before a friend introduced her to the song in late 2019. “She asked if I’d heard Doja Cat’s new album,” recalls Sharpe. “I hadn’t, so she played ‘Say So.’ That’s when I thought I should make a TikTok dance to it, so I did.” Why It Took Off: Early participation from TikTok star Charli D’Amelio and beauty personality James Charles helped the dance spread late last year, but Sharpe says the biggest factor in its rise was its simplicity. The routine uses a lot of “arm motions, and not a lot of moving your feet, so anyone can do it,” she says. “People can easily follow along.”

Mary Megan Peer Succeeds Father Ralph Peer II as Peermusic CEO

Mary Megan Peer She is the fourth CEO of the independent publisher and the second woman to hold the role. Peermusic is entering a new era. In a shift that will represent the third generation of leadership of the family-owned music publishing company, Mary Megan Peer will succeed her father Ralph Peer II as CEO, it was announced Thursday (Dec. 10). Ralph Peer II will now become executive chair of the board. The privately-owned peermusic was founded in 1927 by Ralph. S Peer, Ralph Peer II s father and Mary Megan Peer’s grandfather. Today, it has a global presence in 32 countries and a catalog comprising over 500,000 songs.

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