Culture Is King For SVOD & Social Media
Culture Is King For SVOD & Social Media USA - English Share this article According to a study by the Culture Marketing Council: The Voice of Hispanic Marketing (CMC), subscription video on demand (SVOD) users ages 13 to 49 have become more culturally literate, primarily due to Netflix, YouTube creators and social media featuring increasingly diverse and global content. In fact, more than half of Gen Zers and parents have watched a show in a language they do not speak, with Hispanics over indexing on this trend. "Culture reflects and amplifies what is happening in our society. Post-9/11, we...
Source: prnewswire.com