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CMC Rebrands As The Hispanic Marketing Council (HMC)

CMC Rebrands As The Hispanic Marketing Council (HMC)
USA - English
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FAIRFAX, Va., March 17, 2021 /PRNewswire/ Today s marketing landscape is seeing a racial awakening from companies, but consumers are demanding equality and proper representation coupled with culturally literate, responsible practices from marketers. With Hispanics fueling U.S. culture shifts and population growth, the Culture Marketing Council: The Voice of Hispanic Marketing is sharpening its focus, re-invigorating its advocacy for Hispanic marketing, and rebranding as the
Hispanic Marketing Council (HMC). At a time when intentional approaches via segment marketing have never been more critical, the HMC continues to be the only organization devoted to promoting the critical role of Hispanic marketing, media and specialist firms in today s marketplace. ....

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Culture Is King For SVOD & Social Media

Culture Is King For SVOD & Social Media
USA - English
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According to a study by the
Culture Marketing Council: The Voice of Hispanic Marketing (CMC), subscription video on demand (SVOD) users ages 13 to 49 have become more culturally literate, primarily due to Netflix, YouTube creators and social media featuring increasingly diverse and global content. In fact, more than half of Gen Zers and parents have watched a show in a language they do not speak, with Hispanics over indexing on this trend.
Culture reflects and amplifies what is happening in our society. Post-9/11, we saw the proliferation of police and military dramas, a reflection of the anxiety we felt as a nation. In 2019, Glee reflected the Millennial values of diversity, said CMC Research Chair Nancy Tellet, founder, brand & consumer navigator at PureClarity LLC. Today, our study found the majority of teens and also parents are watching a diverse cross-section of cultural conten ....

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