Orchard promotes Mikaela Crimmins to head of strategy role to lead the experience team
March 10 2021, 11:14 am | BY Ricki Green | 2 Comments Orchard, digital and tech creative agency, has promoted Mikaela Crimmins to head of strategy. Crimmins will head up the experience team, bringing together disciplines such as product, service design, data, branding, social and content – all aligned to a common purpose of inventing better brand experiences. Crimmins has been in the communications industry for over 10 years, crafting global and national strategies for healthcare (GSK, Pfizer, RACGP), FMCG (Coca-Cola, Nestlé), B2B tech (Optus and IBM) and finance (American Expres...
Source: campaignbrief.com