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Glenfiddich announces the latest in its Glenfiddich Experiments Series and celebrates with a unique whisky tasting experience in London.

Orchard names Mikaela Crimmins as head of strategy March 10, 2021 10:50 Mikaela Crimmins has been promoted to head of strategy at digital creative agency, Orchard, where she’ll head up the experience team. Re-joining Orchard in 2019, Crimmins formerly served as the agency’s planning director, and has racked up over 10 years of experience in the communications industry. Now she’ll lead the experience team, bringing together product, service design, data, branding, social and content, to generate better brand experiences for clients. Mikaela Crimmins, head of strategy at Orchard ADVERTIS...

March 10 2021, 11:14 am | BY Ricki Green | 2 Comments Orchard, digital and tech creative agency, has promoted Mikaela Crimmins to head of strategy. Crimmins will head up the experience team, bringing together disciplines such as product, service design, data, branding, social and content – all aligned to a common purpose of inventing better brand experiences.   Crimmins has been in the communications industry for over 10 years, crafting global and national strategies for healthcare (GSK, Pfizer, RACGP), FMCG (Coca-Cola, Nestlé), B2B tech (Optus and IBM) and finance (American Expres...