Let's Retire the Phrase "Having to Sell to Buy"
Let's Retire the Phrase "Having to Sell to Buy" By bialczabub on Jul 22, 2021, 10:56pm BST + Photo by Chris Brunskill/Fantasista/Getty Images I promise this will ultimately be about football (if you refuse to read about something other than football, skip to the first part in bold below), but first... In 1970 the Boston Consulting Group (BCG) started circulating to its clients a 4-quadrant "Growth-Share Matrix" to help them understand how to think about the various products and services they sold. On one axis of the 2x2 matrix was the market share the company was able to achiev...