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It goes live on the platform on 12 February. 11 Feb, 2021 - 12:56 PM IST     |     By indiantelevision.com Team     KOLKATA: Entertainment super app MX Player has dropped the trailer of its interactive short film – The Right Click. With this product innovation, it has become the only homegrown OTT platform to introduce viewers to interactive narratives that enables them to decide on the course of the story. In collaboration with Axe and Mindshare, MX Player is raising the bar of storytelling with this interactive short film that promises the brand a high user engagement and an e...

MX Player, AXE, Mindshare partner for interactive short film 'The Right Click' ANI | Updated: Feb 10, 2021 18:42 IST Mumbai (Maharashtra) [India], February 10 (ANI/Mediawire): Reinventing branded content initiatives and bringing viewers skillfully-crafted content, entertainment super app MX Player, has dropped the trailer of its interactive short film - AXE Presents 'The Right Click'. With this product innovation, it becomes the only homegrown OTT platform to introduce viewers to interactive narratives that enables them to decide on the course of the stor...

MUMBAI — Applause Entertainment and MX Player Feb. 10 unveiled the mesmerizing trailer for their upcoming original crime thriller series, “Vadham.”

With his turn in films like ‘Kaminey’, and ‘Jab Harry Met Sejal’, and more recently, MX Player’s ‘Aashram’ which fetched him a lot of positive reviews

Read more about Homegrown players score high on TikTok's exit from Indian market on Business Standard. As of Thursday, top free apps on Google's Play Store in India were Moj, TakaTak, Snacky Takatak, Snapchat and Instagram.