2020: The tipping point for the Indian OTT ecosystem
It was a stupendous year for streaming services in more ways than one 30 Dec, 2020 - 08:29 AM IST | By Gargi Sarkar KOLKATA: The Covid2019 pandemic has walloped many industry verticals this year but digital-first categories including over-the-top (OTT) or streaming video services have actually been given a leg up. A host of new users, paid subscribers have tuned in to consume online platforms, due to stay-at-home directives, limited social activities, enforced theatre shutdowns, fewer entertainment options. With multifold growth across metrics, the sector has witnessed...