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Apple Music to be new NFL Super Bowl halftime show sponsor

Pepsi has stepped down after a decade of sponsoring the Super Bowl Halftime Show, allowing Apple Music to take the reins. Negotiations over rights to the NFL Sunday Ticket between Apple and the NFL resulted in Apple Music becoming the new sponsor. Analysts estimate a $50 million deal for the sponsorship, though no amount has been released. Pepsi’s departure prompted fans’ speculation over who will perform at the event in 2023, with Taylor Swift as a likely candidate. ....

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Super Bowl halftime show gets a new sponsor

The partnership with the NFL and Apple Music will begin in 2023 at Super Bowl LVII in Glendale, Arizona. ....

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