Nancy han: Live Updates :

California Falun Gong Practitioners Celebrate Anniversary of First US Teaching

SUNNYVALE, Calif.—Practitioners of the Chinese self-improvement discipline Falun Gong (also called Falun Dafa) gathered in Ortega Park in Sunnyvale on Oct.

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Realscreen » Archive » CNN+ bolsters content leadership team with executive appointments

WarnerMedia has unveiled assorted executive appointments to bolster its CNN+ team.
The company appointed Nancy Han as CNN+’s vice president of weekly programming. Previously, Han worked as executive vice president of ...

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Digital Public Relations Myths & Musts

Like SEO, digital public relations is a long play.
It’s organic, editorial, third-party credibility, and social proof.
Unlike paid advertising, there is typically no immediate gratification after launching a public relations program.
It’s about building a relationship with multiple media outlets including Google, social media channels, influencers, bloggers, and traditional journalists.
Why Digital Public Relations Will Not Work
Unrealistic expectations, misappropriated budgets, lack of experience, and poor communication are just a few of the ways to really f*ck up the outcome of a digital public relations program.
“Spend an extra $100K this month on PPC or Facebook ads? No problem. Invest in the resources to reach top-tier influencers and media? No budget.” – said too many CMOs and CEOs.

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