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Hong Kong's flagship carrier Cathay Pacific has launched its travel lifestyle brand Cathay globally which aims to simplify customer interaction with the brand with a new global campaign.
Creativity in Asia is globally misunderstood, says the Publicis CCO for APAC, who wants Asian agencies to stop producing work that feeds a saviour narrative and instead unleash their experimental and innovative spirit.
Little Black Book, Natalie Lam shares 10 Cannes Contenders from Publicis Groupe APAC & MEA, which reflect the ambition, modernity and positivity of a wide mix of fast-paced and eclectic markets.
Publicis Groupe ANZ has lured Dave Bowman to the new position of Chief Creative Officer, charged with driving innovation and creativity that will inspire at scale. Bowman was most recently Google’s APAC Head of Creative.
Publicis Groupe ANZ has lured Dave Bowman to the new position of Chief Creative Officer, charged with driving innovation and creativity that will inspire at scale. Bowman was most recently Google’s APAC Head of Creative.