The Annual Report of Winery DTC Vendor landscape summarizing all the channges and innovations from the prior year.
Four years ago, Rob McMillan asked me to build a chart with all the DTC vendors, to coincide with the annual SVB Report. The first report was an interesting challenge and became a labor of love. With few exceptions — and aside from the format improvements from Erica Gomez — the changes over the subsequent years have been minor. That was my expectation for 2020. Every year I write a theme for the year and 2020’s was “Digital Transformation (Why and How to Start — NOW)”, which I presented in March in London, at the inaugural One Step Beyond conference. Little did I know that would b...
Source: medium.com