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Campaign Review: latest campaigns from Allianz, Budget Direct & Rams Mumbrella invites the industry’s creatives and strategists to offer their views on the latest ad campaigns. This week: The Works' Nathan Bilton, Akcelo's Dave Di Veroli, and TBWA's Katharina Vassar evaluate the recent campaigns from insurance companies Allianz, Budget Direct, and home loan company Rams. May 20, 2021 8:23 ADVERTISEMENT Nathan Bilton, creative director at The Works, says:  ‘Behind you for what’s ahead’ is nice. It’s what I want from insurance but has some creative potential too. And this spot is th...

The Works and Goodman Fielder tease curiosity in new campaign December 21, 2020 10:31 Creative agency The Works and Goodman Fielder have launched an unbranded campaign for Holbrooks Worcestershire Sauce. Across PR, social media and OOH, a series of cryptic facts and observations about the sauce will be shared, driving consumers to whatsthatsauce.com.au to find out more. The Works creative director, Guy Patrick, said: “This is not about pack shots and logos, in fact quite the opposite. This is about having some fun with Australians and asking them to guess the brand. It’s about engaging t...

December 21 2020, 10:04 am | BY Ricki Green | 12 Comments It’s hard to pronounce and even harder to describe. It’s the mystery ingredient most of the time and makes a bacon sandwich taste that much better. What is it? Well, we’re not telling. Creative agency The Works and Goodman Fielder have launched an unbranded campaign for a curious and often misunderstood sauce that has a myriad of uses.   Across PR, social media and OOH, a series of cryptic facts and observations – ‘Made with everything you hate for a taste you’ll love’, ‘It can be kept in the pantry or the fridg...