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Blue Cross Blue Shield Association Announces National Health Equity Strategy to Confront the Nation s Crisis in Racial Health Disparities Sets Goal to Reduce Racial Disparities in Maternal Health by 50% in Five Years

“Your health shouldn’t depend on the color of your skin or the neighborhood you live in,” said Kim Keck, president and CEO of BCBSA. “The crisis in racial disparities in our country’s health care is unconscionable and unacceptable. While BCBS companies have made great strides in addressing racial health disparities in our local communities, there is so much more to be done.”

New BCBSA plan to cut racial disparities in maternal care by half in five years

Getty Images Year after year, it s the same story: the maternal mortality rate in the U.S. is rising, and pregnant women of color are dying at disproportionate rates. The Blue Cross Blue Shield Association unveiled a national strategy on Tuesday that aims to halve racial disparities in maternal care through a combination of data collection, scaling existing local initiatives and lobbying for state and federal policy changes. Your health shouldn t depend on the color of your skin or the neighborhood you live in. That s just unacceptable, unconscionable, and we can have an impact where we can change the trajectory of racial disparities, said Kim Keck, president of the not-for-profit association, which represents the 35 Blues plans across the nation.

Blue Cross Blue Shield Association Announces National Health Equity Strategy to Confront the Nation s Crisis in Racial Health Disparities

Blue Cross Blue Shield Association Announces National Health Equity Strategy to Confront the Nation s Crisis in Racial Health Disparities
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Blue Cross Blue Shield Association Announces National Health Equity Strategy to Confront the Nation s Crisis in Racial Health Disparities

Blue Cross Blue Shield Association Announces National Health Equity Strategy to Confront the Nation s Crisis in Racial Health Disparities
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