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PRNewswire Berkeley Heights (New Jersey) [US], November 17: Axtria Inc., a global leader in award-winning cloud software and data analytics in the life sciences industry, released findings from its annual incentive compensation (IC) benchmarking studies undertaken for the US and Ex-US markets. Incentive compensation in the life sciences industry is a form of variable compensation where the earnings of a salesperson are calculated based on a variety of factors, such as sales performance, manager ratings, activity data, and patient-based metrics, among other things. Incentive compensation management is the strategic use of incentives to drive sales growth and promote desired behaviors. "Incentive compensation continues to play a critical role in improving brand performance and sales rep effectiveness," said Asheesh Sharma, Head of Axtria's Commerical Excellence Practice. "The need to be aware of best practices that drive impact and keep field teams aligned with corpora ....

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