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NetApp announces global sales restructure

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NetApp unveils unified Kubernetes application data management

NetApp on Wednesday in the US officially rolled out NetApp Astra, the company’s fully-managed, application-aware data management service targeting Kubernetes workloads in cloud-native and on-premises environments.
NetApp Astra, which was first introduced last year as Project Astra, is solving what has been the critical gap in Kubernetes, which is the need to unify application and data management, said Eric Han, vice president of product management for public cloud services at the storage vendor.
“Kubernetes has already solved the issue of persistent memory in workloads,” Han told CRN. “But once a volume is set, how to manage the application becomes the issue. Until now, customers have been doing it manually, or in multiple piecemeal steps at the infrastructure or application level. There has been no way to do it in a Kubernetes-native way.” ....

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NetApp Hires Harvard and Method as it Shakes up Global Communications

NetApp Hires Harvard and Method as it Shakes up Global Communications
respective regional briefs
SALT LAKE CITY, March 11, 2021 /PRNewswire/ Following a competitive review of its communications agencies, NetApp has retained new agencies in the U.K. and U.S. - with Harvard taking on the U.K. brief, and sister agency Method securing the U.S.-wide remit. Each agency has been given a broad integrated brief, tasked with helping NetApp strengthen its leadership reputation and be recognized as a global cloud-led software leader in the market.
NetApp leverages 28 years of data-centric innovation to help organizations everywhere accelerate their digital transformation by putting their data to work in the applications that elevate their business -whether on premises or in the cloud. ....

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NetApp to discontinue HCI technology

NetApp, a late entrant into the hyperconverged infrastructure business, is planning to end production of its NetApp HCI technology and shift its focus to Project Astra, its planned platform for providing persistent storage when managing Kubernetes data and applications.
NetApp s head of product for cloud Eric Han told CRN that the company was transitioning away from NetApp HCI, a hardware platform combining compute and storage, as the market was moving toward software-defined storage.
“We see the world moving to Kubernetes and moving to software-defined and away from appliances,” Han said. “The market is adopting Kubernetes. Hyperconverged infrastructure was a necessary form factor to help in adopting the cloud. But providing a box for servers to do that is not necessary.” ....

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Stock picks to buy amid economic recovery, hardware outperformance: MS

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Pricey tech shares have left investors questioning the attractiveness of the sector.
However, the sector still offers some under-the-surface investment opportunities.
Morgan Stanley shared 3 hardware names that could provide more than 30% upside.
Following last year s rally, tech-stock investors are now taking a second look at the sector as higher prices and the appeal of cheaper names challenge the attractiveness of their bets.
However, in a March 1 note, Morgan Stanley highlighted investment opportunities within what many view as an overly crowded technology sector, as it houses the tech hardware industry which tends to benefit from improving macroeconomic conditions. ....

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