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Mumbai: As technology advances and consumer habits change due to the pandemic, television newsrooms navigate a new world. The pattern of consuming news content is also evolving with the rise of digital news platforms. The ever-changing landscape of news has witnessed tremendous growth & transformation over the last few years with various channels being launched in multiple

Share Via: A chat with ABP Network's Mona Jain on how despite news being increasingly consumed on social and digital media, is TV still the best and safest media for advertisers? At the recently concluded CMO Week (second edition), Anirban Roy Choudhary of afaqs! spoke to Mona Jain, chief revenue officer, ABP Network, on why TV is a safe bet for the advertisers, despite news being increasingly consumed on social and digital media. Edited excerpts: There are many new sources for news consumption. How does it change your dynamic, in terms of revenue, and how do you make yourself different from ...