For news channels, a pre-election blessing in Ram temple consecration
The spike in advertising rates and viewership leading up to and during the ceremony was comparable to a general election counting day
Source: livemint.com
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Why News18 partnered with Swiggy to deliver news on Counting day
Aditya Tandon, VP (Head) - Brand Marketing, Network18, speaks about the brand's motivation behind the collaboration that saw News18's TV news van deliver food on Swiggy.
Source: afaqs.com
AI and latest tech allow marketers to sharpen processes and drive engagement: Aditya Tandon
AI and latest tech allow marketers to sharpen processes and drive engagement: Aditya Tandon
Source: adgully.com
NT Summit & Awards 2022: How ever-changing TV news industry opening up new avenues for marketeers
Mumbai: As technology advances and consumer habits change due to the pandemic, television newsrooms navigate a new world. The pattern of consuming news content is also evolving with the rise of digital news platforms. The ever-changing landscape of news has witnessed tremendous growth & transformation over the last few years with various channels being launched in multiple
Source: indiantelevision.com