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It was late in the day on August 27, 1689. Capt. John Kent of Newbury, Mass., was sailing his brig, Merrimack, from New York to Boston. With him were his mate, Robert Almeric, crewman Jonathan Woodman, and three passengers. As the sun was soon setting, they decided to anchor at “Homeses Hole” — today’s Vineyard Haven […]
Published on Mapp, one of the largest independent marketing platforms, looks back on strong growth in the 2020 financial year. The company closes with record year-on-year growth in new customer business of 73%. At the same time, the average contract value has tripled, which underpins the recognition of insight-led customer engagement among medium-sized companies and enterprises. COVID-19 has caused a massive acceleration of digital transformation and online business models in marketing. The necessity of regular online exchanges with consumers through a targeted strategy to trigger profitable...