Is Producing Original Content Table Stakes for FAST Brands?
In the absence of subscription revenue that underwrites SVOD services, what's the ideal balance of original and licensed programming for FAST brands, and how does it differ for smaller and larger providers? ESHAP's Evan Shapiro, TasteMade's Evan Bregman, and Chicken Soup for the Soul's Philippe Guelton dissect the intricacies of FAST monetization-particularly for niche outfits-in this clip from Streaming Media Connect 2023.
Source: streamingmedia.com