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By Ronald Newman, PhD, Lee Enterprises Consulting Special to The Digest Summary The 2020 declared US market for consumer products made from hemp-derived phytocannabinoid extracts is expected to be close to $1billion, with the most significant consumption occurring in the State of California (projected from 2019 data by Statista, Inc). Growth in 2020 was relatively flat compared to 2019 owing to the downturn in the economy and the growing gap between anticipated performance and actual results (1). The overall trend is illustrated in Figure 1. Further, there has been a greater shift towards e-commerce compared to the previous year. The largest segment of the hemp CBD market is currently in dietary supplements, followed by topical application products, and then food & beverage additives. ....