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Gen Z Is Likely To Have The Largest Impact On Real Estate Market Through Rentals As Compared To Any Previous Generation


Real Estate Global Market Report 2021: COVID-19 Impact And Recovery To 2030
The Business Research Company’s Real Estate Global Market Report 2021: COVID-19 Impact and Recovery to 2030
LONDON, GREATER LONDON, UK, May 11, 2021 /EINPresswire.com/ -- Gen Z (born between mid-1990s and early 2000s) are the next generation renters after the millennials and they are predicted to spend more than any other generations on rental services in their lifetime. Gen Z is highly dependent on technology and relies more on the internet and social media to make purchasing and lifestyle decisions. Since Gen Z has experienced technology their entire lives, leasing and marketing campaigns for real estate rental services should incorporate the use of technology to reach this generation where they are most active such as on apps, on social media or any other internet source. Such real estate market trends will help drive the market. Gen Z make up almost one-quarter of the population, therefore, the real estate rental services market is expected to witness growth from this generation in the five years following 2019.

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For brick and mortar retailers, it's boom or bust, depending on where you look


For brick and mortar retailers in the Boston area, it’s boom or bust, depending on where you look
By Janelle Nanos Globe Staff,Updated January 23, 2021, 2:50 p.m.
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A shuttered store opposite the empty Lord & Taylor department store on Boylston Street.Lane Turner/Globe Staff
Legions of Boston’s office workers left town when the pandemic broke out. When they return, they’ll find its streetscapes profoundly transformed.
Wander the city’s corridors of commerce and you’ll witness darkened storefronts and shuttered restaurants. These are the casualties of a pandemic that has hit the retail world unevenly. A tour of the region’s shopping hubs offers a complex look at street life now that holiday shoppers have retreated, with one new reality starkly clear: Urban shopping districts are in dire shape right now, while the situation is more nuanced in the suburbs.

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