Vegan Meat and Animal Protein Prices On the Rise? Shoppers Choose Plants, Says Study
New data shows that consumers are willing to pay more for vegan meat than for animal meat as prices climb.
Source: vegnews.com
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New data shows that consumers are willing to pay more for vegan meat than for animal meat as prices climb.
Kroger examined the purchasing habits of 8 million households in a two-phase study from 2019 to 2021. Its finding show that consumers are indeed migrating toward plant-based products.