Gaming in 2021 will transform how brands interact with consumers forever
Promoted from Activision Blizzard By Jenni Baker-05 February 2021 13:00pm One third of the global population now plays video games, from casual mobile apps to internationally live-streamed esports competitions. But “gamers” remain misunderstood: they make up an audience as diverse and complex as the games they play. Brands will need to move beyond stereotypes to connect authentically and unlock the true value of the gam...
Source: thedrum.com