Modern marketing: A new paradigm for success - Jeweller Magazine: Jewellery News and Trends
Modern marketing: A new paradigm for success Posted August 03, 2021 | By Denyse Drummond-Dunn With the rapid pace of technological change and increasingly savvy consumers, Denyse Drummond-Dunn reveals the key to adapting your marketing strategy for today’s world. Marketing may seem like a modern phenomenon, but in reality it is an old profession. For as long as people have been selling products and services in a free market, marketing has existed in some form or another. It became more formalised in the 20th Century, in which it has also undergone the most rapid phase of its evoluti...