Global Hotel Alliance Surpasses 2022 Performance Forecasts, Boosted by a Bumper Q3 as Travel Recovery Accelerates
UAE-headquartered Global Hotel Alliance, the world’s largest alliance of independent hotels brands, has reported a stellar nine-month performance that has exceeded its most optimistic forecasts, with total revenue generated by the 22 million members of its GHA DISCOVERY loyalty programme of over US $900 million, up 68% on 2021 and reaching 84% of pre-pandemic (2019) levels on a like for like basis.