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Article - Loyalty Program is the Third Most Important Factor when Choosing a Hotel, After Hotel Quality and Location According to Global Hotel Alliance Research - When selecting a hotel, almost all members want reassurance that their hotel is of good quality (97% say that’s most important) and in a convenient location (92%). Loyalty program benefits (90%) are nearly as essential, followed by customer service (88%). ....
Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, is celebrating its 20th anniversary by launching a new report revealing the perceptions, preferences and priorities of today’s travellers, leveraging the database of its global loyalty programme – GHA DISCOVERY – which launched in 2010. ....
Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, which this year celebrates its 20th anniversary, has been helping consumers make conscious accommodation choices with Green Collection, a carefully curated portfolio of over 220 hotels, resorts and palaces in the GHA DISCOVERY loyalty programme that demonstrate commitment to protecting the planet and people. ....
Global Hotel Alliance Celebrates 20th Anniversary at IHIF EMEA in Berlin Demonstrating Its Enduring Value for Independent Hotel Brands hospitalitynet.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from hospitalitynet.org Daily Mail and Mail on Sunday newspapers.
Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands which this year marks its 20th anniversary, is expanding its award-winning loyalty programme, GHA DISCOVERY, to include luxury serviced apartments in London, Edinburgh and Dubai with Cheval Collection. ....