Loyalty Program is the Third Most Important Factor when Choo

Article - Loyalty Program is the Third Most Important Factor when Choosing a Hotel, After Hotel Quality and Location According to Global Hotel Alliance Research - When selecting a hotel, almost all members want reassurance that their hotel is of good quality (97% say that’s most important) and in a convenient location (92%). Loyalty program benefits (90%) are nearly as essential, followed by customer service (88%).

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