Sir John Hegarty on advertising's automated future
John Hegarty on advertising’s automated future We speak to the adland legend about his new gig as chairman of AI recruitment company Genie, plus how he thinks the industry will need to adapt post-Covid 12/05/2021 7:14 am If there is one thing that Sir John Hegarty has mastered during his five-decade career in advertising, it is knowing great creative talent when he sees it. The ad mogul started his career at agencies including Benton and Bowles and Cramer Saatchi (now known as Saatchi & Saatchi) in the 60s, before co-founding TBWA in 1973 and going on to become founding partner and worldw...
Source: creativereview.co.uk
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