Percy Pig is the face of M&S Christmas
Marks & Spencer has launched its Christmas activity with a food ad fronted by Percy Pig, plus a glitzy clothing spot inspired by musicals
Source: creativereview.co.uk
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How the pandemic made fonts friendlier
Seismic historical events can jolt creativity in new directions. The eruption of an Indonesian volcano in 1815 caused freakish weather throughout the world, inspiring a new genre of gothic fiction. Out of the devastation of the first world war came modernism, with great innovation in literature, art – and typography. Gill Sans, a fresh, forward-looking font created by Eric Gill in 1926, embodied the post-war world’s desire for novelty. You might think you’re reading the words when you look at a sign or logo. But how they’re written may be as important as what they say. Typefaces are t...
Source: economist.com
Lockdown comfort-dressing brings velour tracksuits and Uggs back into fashion
Last modified on Fri 18 Dec 2020 12.22 EST The pandemic has revived many things: knitting, baking and even Fleetwood Mac’s Dreams. The increase in “nostalgic consumption” has had a knock-on effect for fashion too. Since March, there’s been an increase in “soft-talgia” items such as Juicy Couture tracksuits and even Ugg boots. There has been a massive 95% increase in searches for velour tracksuits and a 15% increase in searches for Ugg boots, according to Pilot Fish. In October Kim Kardashian launched a range of velour tracksuits. Timothée Chalamet has also been seen in a pink Jui...
Source: theguardian.com