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In a landmark move that will allow media buyers to compare YouTube reach to linear TV, Nielsen (NYSE: NLSN) is expanding its cross-platform measurement of YouTube across computer, mobile and connected TV devices to more accurately compare audiences t
Nielsen’s new Four-Screen Ad Deduplication allows more accurate comparisons of YouTube and linear TV audiences and is a crucial step forward in the launch of Nielsen ONE
TV ratings and measurement firm Nielsen today announced it is unifying its various TV streaming solutions into one unified measurement suite. The move could help advertisers make more knowledgeable decisions about their media strategies.