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Harvard U.: Study Shows People Are Buying Newspapers — but Not to Read Them


(AP Photo/Eraldo Peres)
While spending time on social media a few days ago, I happened to notice a recently-published article by a website maintained by Harvard University’s Nieman Foundation, Nieman Journalism Labs, which reports on digital media innovation.
And the piece had a striking title, to say the least: “Why do people still get print newspapers? Well, partly to start up the grill (seriously).”
I mean, it’s common knowledge that things in the journalism world are rough-going across the board right now. Lay-offs, consolidations of staff, closings. And that’s especially true in print media: newspapers, magazines, and sundry other publications made primarily of wood pulp and ink. It can’t help morale, then, to learn the very people you’re trying to reach with news content, and those ....

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