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Heritage tourism experts grappled with complex issues of presenting culture and heritage to tourists at an international gathering

Heritage tourism experts grappled with complex issues of presenting culture and heritage to tourists at an international gathering of culture tourism experts 24-25 September in Valencia, Spain.Dozens of delegates from 30 countries debated the latest issues, trends and opportunities affecting the sector, which accounts for 40% of all tourism activity, according to the UNWTO.Heritage tourism is worth around US$570 billion per year, said Scott Wayne, president at SWA Development. Within the sector, 51-70 year olds generate 60% of its revenue. However, 73% of millennials were interested in visitin...

A dynamic new leadership summit will grapple with major challenges and opportunities of culture and heritage in tourism. Event organiser, the World Tourism Association for Culture and Heritage, invites stakeholders to make their voices heard at the new annual summit, the first of which takes place in Valencia, Spain, 24-25 September.

A new global summit that will tackle the major challenges and highlight opportunities in culture and heritage tourism is set to take place in Spain this year on 24 and 25 September.

Visit Valencia has partnered with The World Tourism Association for Culture and Heritage to host first Global Culture and Heritage Tourism Summit.