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The launch of a new fundraising round, the surprising acquisition offers, the pandemic shake-up – Yael Vizel, a founder of the virtual fitting room startup Zeekit, talks about the sale of her firm to the giant American Walmart corporation for an estimated $200 million, and what she bought the day after
Walmart to acquire Israeli AI sizing tech firm Zeekit Zeekit’s virtual try-on technology enables one of the most difficult things to replicate online: understanding how an item will actually look on you. The deal, of which the details were not disclosed, was announced by Walmart on May 13. “I’m thrilled to announce Walmart’s plan to acquire Zeekit, a female-founded, Israeli-based company that combines fashion and technology through its dynamic virtual fitting room platform to create a significantly enhanced customer and social experience,” Walmart EVP of Apparel and Private Brands D...
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Fibre2Fashion Toggle navigation 14 Pic: Walmart US retail giant Walmart is acquiring Zeekit, a female-founded, Israeli-based company that combines fashion and technology through its dynamic virtual fitting room platform to create a significantly enhanced customer and social experience. Zeekit’s technology has already been trialled by many top brands and retailers in the fashion industry. "Virtual try-on is a game-changer and solves what has historically been one of the most difficult things to replicate online: understanding fit and how an item will actu...
A Walmart store in Laredo, Texas. Photo: Jared C. Benedict CTech – Walmart, the world’s largest retailer, is acquiring Israeli fashion startup Zeekit for an undisclosed sum. Founded in 2013 by Yael Vizel, Nir Appleboim and Alon Kristal, Zeekit has raised just $15 million to date, mainly from private investors. On a post on the Walmart website, the executive vice president of apparel and private brands Denise Incandela said customers will be able to use the feature to try on items sold by the retailer, including private labels and national brands such as Champion and Levi Strauss & Co. Zee...